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Filing a trademark is not a joke. It can be annoyingly difficult and expensive to try handling the process on your own. That’s why it is a wise decision to hire a reliable US trademark attorney to help you out and manage the entire process for you. But, before you know the qualities to look for in a professional lawyer to take care of your commercial asset, let’s find out what a trademark is and what it does for your brand.
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What is a Trademark?
A trademark is a sign used to indicate the commercial origin of your products or services. It can be a logo, shape, word, sound, color, or even a taste. Your commercial trademark is a vital asset of your company. It enables your customers to distinguish your goods or services from other businesses. With a registered trademark, you can indicate your products or services’ source and quality to attract your customers over time.
Registering a trademark enables you to stop others from using a similar trademark without your permission. It gives you an exclusive right to use the trademark for your goods or services. The ® sign placed next to your brand name will signify your business protection for the third parties in the market.
What Do Trademark Attorneys Do?
Trademark attorneys are experts at trademark law. They act as an agent to apply and obtain trademark registration for your company. A US trademark lawyer can advise you on a range of trademark matters and work on your behalf before the government body responsible for trademark rights.
Hiring a Trademark Attorney
As mentioned earlier, your brand trademark is a valuable asset. So when it comes to your trademark protection, working with the wrong attorney can be devastating for your business. Conversely, the right US trademark attorney will help you set your brand apart from the competition by taking care of the necessary aspects.
A professional trademark attorney can help you avoid costly mistakes when choosing and using your trademark. They can advise you on the risks that come with your commercial mark and the best way to prevent them for the sake of your trademark protection. Likewise, your trademark attorney can help you search and register your business mark with a higher success rate. While hiring a trademark lawyer has become a must for your mark protection, look for the tell-tale characteristics that make a trademark professional exceptional from the average.
1. Business-Minded
A trademark attorney with knowledge of how your business operates as a unique entity can handle your specific portfolio. It also allows them to be aware of associated costs when working through your business-related problems. Your trademark lawyer can do more than just filing and protecting your commercial mark. They can handle your trademark revocations, assignments, oppositions, and invalidations. Moreover, they must be aware of the right ways to represent your brand positively.
2. Attention to Details
The trademark lawyer you choose should be aware of the local, global, and cultural trademark implications of what they do. They should be able to organize your commercial mark with the right class. A US attorney who pays attention to your details knows what needs to register your trademark adequately and protect it in the correct category.
3. Technologically Skillful
The right trademark attorney is technologically skilled. They leverage advanced technology and digital tools to enhance their efficiency, speed, and accuracy. They must be capable of using advanced search methods in their tasks. They must also spend time checking app stores and finding relevant platforms for your profile handling. In other words, working with a trademark attorney who can understand and wield the benefits of modern technology is the right professional to set your business portfolio for success.
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