You may be surprised to learn that promotional items boast of the highest advertising recall over all the other forms of advertising. It is estimated that 45% of people use a promotional item every day, and 58% of those people retain promotional products between one and four years.
Promotional items include pens, mugs, power banks, tote bags, t-shirts, and umbrellas, among other items. The beauty of promotional products is that they give your business a lasting impression. According to research, 83% of those who receive personalized promotional items are likely to get to do business with the brand sponsoring them.
So, do not gamble any more. Use this method to create awareness about your brand and increase your sales. You only need to brand the items and include key details like your contact information, location, and logo.
Here are some ideas on how you can grow your business with promotional products:
As rewards for loyal customers
Nothing makes customers happier, especially the loyal ones, than to receive a reward from their favourite brands. Businesses may give customers promotional items like custom pens, custom lip balms, and other items during promotions like a winter sale. You may also use the items as rewards for those who enrol for your raffles or subscribe to the company’s newsletter. Most of these items are quite affordable, for example for custom bags, which are versatile yet cost reasonable amounts. You should engage bag experts such as Rocket bags for great deals and unique designs.
To gift your staff
While some businesses tend to overlook their staff when dishing out promotional items, your business should not be one of them. Besides feeling appreciated and finding items such as power banks, travel mugs, and tote bags useful, your staff will go with them to various places and events, promoting your brand extensively. You will also promote team spirit among your employees.
Sponsor some events
As a part of your company’s corporate social responsibility, it can sponsor a local event such as a football tournament, tree-planting event, fundraiser, community education day, and so on. The business can go a notch higher by giving exciting but useful promotional products to the attendees of the event. Items like customized water bottles, can coolers, umbrellas, and others are affordable and will be of use to recipients. The business may also donate custom banners to non-profit organizations that host events frequently.
To strengthen your relationship with partners
It would be a sign of thoughtfulness to gift an associate or client with a custom item like a promotional bag, customized diary, or an umbrella, right? Not only will your business earn that appointment that would have been harder to secure otherwise, but it will also remain on the recipient’s mind every time they see and use the promotional item. Such special gifts could be given out yearly, say at the start of the year or on a special occasion such as the client’s anniversary or to congratulate them for a great achievement.
The ways of using promotional products to grow your brand are numerous and can go as far as your imagination can stretch. You may also give out promotional items like glowing hand bands, key holders, caps, or any other item during events like expos or trade fairs. These can be given to the visitors who show up at your company’s desk or stand so that your brand remains unforgettable for some time to those people.